Japanese publication Samurai have an indepth feature of the good people of Swagger and Rockers NYC while their recent historic visit to Japan for their Poster Exhibition. The attack on the magazine includes a Big O from Phenomenon and Iggy of Swagger alongside Sean and Marcus which in part also…Read More

As spring season is sort of around the corner, the spring collections from various brands carried by Patta are slowly but surely dripping in. Many products, be it footwear, clothing, luggage and what have you, might look like aaaight on images, but more appealing when being worn... And of…Read More

Rockers NYC have updated their online radio with two great new mixes one by Japanese hip hop giants Swagger, the other by Rockers themselves. Each has it's own player which lets you do what you may, adjust volume, change tracks, seek, etc. Check it out under the Radio section on…Read More

Finally we took a bit of time to sleep. We just had to ! We are not as hardcore as "sans papier".....Si si la Famille !! Not too long cause we were expected to be at our familly's show room: SWAGGER After being the first one ever to bring them…Read More

Ed took a rest after the fish market visit this morning while I stayed up and worked on some stuff. Then headed out to Harajuku once again. Finally got to see Flight Club Tokyo in full effect after their holiday break and cleanup. Very neat store, here's some pics: Dropped…Read More

Lupe Fiasco`s Trilly & Truly continues its creative direction collaboration with Swagger for their “F.O.R” capsule collection this coming season. Available the mid of this month, Swagger unveils its third capsule collection created with rapper Lupe Fiasco. Dubbed “F.O.R” or “Fall of Rome,” the collection showcases the evolving style of…Read More

Peep $wagger's third collection created in collaboration with the homie Lu's Trilly & Truly dubbed F.O.R (Fall of Rome). The collection showcases the evolving style of both the brand and the rapper, over a deluxe stadium jacket, denim, backpack, sunglasses and more. Incorporating a monogram motif of Lupe’s own…Read More

THE NORTH FACE and SWAGGER team up for their 5th, limited and exclusive collabo this winter. Swagger designers Big-O and Iggy brought Swagger's unique approach to design and detail to THE NORTH FACE's commitment to form and function. This November two different Swagger designs will be available through THE NORTH…Read More

Sean Revs from Rockers NYC on your computerscreen with another episode of Rockers NYC TV! This time from Tokyo Japan, visiting one, actually two of my favorite brands at the ultrafresh and newly opened Swagger | Phenomenon Flagship store down in Harajuku district. One word: ILL. (Yo…Read More

The Swagger guys showed me images of their Tokyo store some time ago, and I have to say the fit out of this store is one of the best bar none, this video by Rockers doesn't do it justice, and alongside the quality of the clothing, which Sean brings to…Read More