You asked yourself about the inspiration of the shoe? Check this: http://www.sneakerfreaker.com/blazeofglory.php   And here is a pic of our window/instore display.. TA, TA, TA, TA.... See you tommorow on the party!  Read More

Following the success of the release of their collaboration with Asics last year, Alife have put together another collaboration of mass proportions with Alife Rivington Club cementing thier name on this pair of sneakers. Adding this Asics Gel Lyte to a list of collaboration…Read More

Very interesting article at The Wall Street Journal, commenting on the involvement in underground figures, or Street Culture profiles in the development and marketing of the Nike brand, have a read for yourself here. "Nike's iconic co-founder Philip H. Knight built the company by sealing endorsement deals with…Read More

Crooked Tongues have coverage from the release of Foot Patrol's Campus release over the weekend. While normally the release of a new shoe isn't the most exciting event, especially if you weren't there to get your hands of the shoe, I thought this release was particularly…Read More

I just stumpbled across NL Architects who designed the Undefeated stores on La Brea and on Main Street. Their website shows some detailed photos of the stores and informs you about the concept. Personally, I think both spots are second to none ... SammyRead More

Undefeated in LA have produced some of the finest pieces of work with some of the finest artist's over the years, ranging from Kaws, Os Gemeos and Terry Richardson for there famous Bill Board Project. The latest instillation is from Mike Mill's, his third piece he has produced for the…Read More