Silly Thing have been hard at work changing their philosophy and appearance as they take on board a more elegant and classic direction which has seen them step away from the streetwear scene that dominates Hong Kong and enticed work with a whole host of new entities. One being Jam…Read More

Here is the very first version of the commercial produced by Silly Thing for the upcoming World Wide Bape Heads Show in Hong Kong which will blow up on April 10. Featuring Kanye West, N.E.R.D., Nigo and the Teriyaki Boyz who all appear in the commercial…Read More

Silly Thing have announced alongside their new branding project and re-positioning, Dita will be the official partner to the Hong Kong based street fashion giants, providing manufavturing and colaborative efforts on all the brands new eyewear. Here's a sneak peak at whats to come, expect more news and info soon.…Read More

The empire known as A Bathing Ape is currently celebrating 15 years in the game and what better way to celebrate than with Silly Thing organising an impressive show in Hong Kong which will go off on April 10. With a list of artist's that roll of the tongue like…Read More

With a lot of noise surrounding the new direction Silly Thing are taking they have put together a great collaboration in essence with Jam Home Made. The final product is a pair of ready made sunglasses and although we only have images of the packaging the news was exciting enough…Read More

Silly Thing are hard at work as they set their sights on creating a new mature feel and philosophy with the label they have move production to Japan to ensure the best material and craftmenship for the clothing. TK has provided us with a sample and we can…Read More

Silly Thing and Chapel of Dawn have received a lot of high profile attention over the years especially as Silly Thing have acclaimed some of the most established labels when it comes to collaboration. Most recently though both brands have been in hibernation, working on setting out and portraying a…Read More

Silly Thing are in the process of turning a corner a really moving in a new direction with a handful of projects in the works for the brand from Hong Kong. Along with the new look website for Think Silly which is in the works come another move,…Read More

i remember seeing on TK's blog a while back that the Silly Thing crew were meeting with web designers to look over a new version of their site, With the resources at their hands and the wealth of content available, I'm looking forward to seeing the…Read More

From the latest Undercover collection for S/S 2008 entitled 'Summer Madness' is an updated style of their hooded Riders Jacket. Always a great classic jacket, with of course innovative Undercover styling, its available now at Undercover in Hong Kong and I suspect Japan based stores also. Thanks to Read More