Mr. Wix NFS Bjorn (Nike SB), Wieger (king) and friend. Delta, legend Varco & Parra=Varra Aardvarck's Old Era fitted Bas Bron& Bastian& Seymour Bits& Gifted& Comtron& Neger des Heils Elgersma Life in a Glass House Papa Clyde (right), the father of styles and Dutch skateboarding guru He watched annoying…Read More

It has been a crazy weekend. Thank you to all fam at Alife and to everybody who came out to support and have a wonderful time! Snowflake killed it! Read More

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ALIFE, A.R.C., PATTA and ROCKWELL present: RAP shoe release featuring PARRA SOUNDSYSTEM Free with purchase of Alife Everybody Mid RAP. Saturday, May 3rd 5PM - 8PM ALIFE NYC 158 Rivington Street Lower East Side - New York City TEL: (212) 375 8116 Read More

Good morning. Some people lined up. Early... Syke. Rockwell, Alife & Patta supporters. Alife in the streets. Naoki and Treis buildin'. Magdi from London crossed over the canal. FIRST! Thank you and see y'all tonight!Read More

The year is 2001 and the place is Texas. Stones Throw head honcho Peanut Butter Wolf is DJing while a sharply dressed young man approaches the DJ Booth with his Prom date in tow to formally introduce himself. Thus begins the story of James Pants. What began as a dream…Read More

"stick up kids is out to tax!" One day left... It's about to be on and poppin'! For those outside the immediate vicinity of the releasing locations (Patta Amsterdam, Alife New York, Alife Los Angeles, Alife Vancouver and Alife Tokyo) fear not, limited numbers will be available online as well…Read More

Rockwell, Alife and Patta proudly present the Alife Everybody Mid "RAP". To be released exclusively on Tuesday April 29th at Patta Amsterdam and Saturday May 3rd at Alife New York, Alife Los Angeles, Alife Vancouver and Alife Tokyo. Amsterdam releaseparty on the same night, Tuesday April 29th, at Bitterzoet. Read More

Patta, Alife and Rockwell suit each others aesthetic better than any, so when I heard of this pending colab, I knew it would be great. The shoe, dubbed 'RAP', with obvious meaning is a special edition of Alife's successful 'Everybody Mid'. Upper materials are nubuck, mesh, ripstop nylon, perforated nubuck…Read More

"Video for Le le's hitsong 'Breakfast'. It consists solely of drawings made by Piet Parra that are also used as loops during the live performances. The song is about bitches and eggs..." Le le is Parra's Amsterdam based Electronic band, we're all familar with Parra's art work through traditional art…Read More