Posted on 10 September 2008
Most have heard of the names Bill Bowerman and Phil Knight, but Geoff Hollister, probably not so much, or at least I haven’t. Geoff was Phil’s track student and third pick Blue Ribbon Sports employee who began selling product out the trunk, humble beginnings-style. The rest, as they say, is history. The book “Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running” provides delightful insights as it takes the reader along in Geoff’s 33 year ride with the company. I haven’t been able to read it yet, but I recommend it anyway!
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Patta - who has written 57 posts on SLAMXHYPE.
Out of love and necessity rather than profit and novelty, Patta opened
it's doors in 2004. Situated right in the city heart of Amsterdam, the
store literally became the center of attention by bringing new excitement to the European streetwear scene. Patta maintains a strong buying policy and presence online and in the real world through fashion, travelling, products, collaborations, music, events and parties.
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