View this extroidinary indepth interview with Tinker Hatfield, the legendary sneaker designer who gave Nike visible air amongst many other iconic pairs of footwear over the years. Not many words can discribe the impact Tinker Hatfield has had on the scene amongst other aspects so I suggest you…Read More

Named for “Athletics West,” Nike’s elite track and field club of a bygone era, and “1977,” the year the Hoody was created, this is the sweatshirt worn by legendary runners from Pre Fontaine to Alberto Salazar. Fleece is the foundation of athletic apparel and Nike has always sought to do…Read More

Obviously with many names in Beijing to boast the upcoming release of many inspiration Nike Dunks we can preview another fascinating piece of the puzzle. This pai dubbed the Nike Dunk High "Olympic Octagon" features a subtle black upper in a handful of textures like the perforated toe box and…Read More

Here is another very fascinating Nike Dunk High which has again incorperated the 'octagon' which strongly exemplifying the meaning of 888 and the Olympic games at Nike. This rendition sees the one piece Dunk with a classic color mix being given an all over treatment with white octagons. Available in…Read More

The date in which the XXIX Olympics games begins in China has been implemented by Nike in many fascits of design for product this year. August the 8th 2008 otherwise resembled by 888 at Nike can also be portrayed by a octagon bringing us to this electrifying Dunk…Read More

Described by Hiroshi Fujiwara as the "ultimate canvas" the Nike Air Force 1 has played an influential role both on and off the court since its creation back in 1982. Having seen many artist's create inspirational Air Force 1's and transcend the culture bringing us to this very impressive edition…Read More

Ever since Nike first introduced the visible air back in 1987 it has become a catalyst for design and innovation for the sportwear brand. Introduced by Nike design mastermind Tinker Hatfield and when the second iteration of the shoe appeared the iconis status was born. It might have been the…Read More

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Previously we brought you exclusive photos of the exhibition put on by Nike UK to celebrate 23 years of the Dunk. As part of the project, twenty-three Londoners were interviewed about the Dunk and their personal style by talented filmmaker and London local Amazing Grace. The videos are…Read More