Simplicity at its best, if you have seen the Helvetica film you will appreciate this a lot... if not you will have to check it out!   "Helvetica Neue explained for the layman. In weights descending from Ultra Black 95 to Ultra Light 25, Max Miedinger’s redesign of…Read More

Helvetica the most universal typefaces of them all designed by Max Miedinger and Edouard Hoffmann celebrated its fiftieth anniversary during 2007. Widely considered the official typeface of the twentieth century, Helvetica communicates with simple, well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and undeniably modern.…Read More