Chris and I had a great time chatting with Nike.  I tried to convince them to rename Nike, “The KDU”… no dice. Make sure to check out the latest issue of Staf magazine (link) - with a special feature on Proof Seven.  Our friends from Udrcrwn always…Read More

Freshjive introduces the Stormtrooper Division. A new line of technical outerwear for the Holiday/Winter season. The line consists of waterproof/breathable nylon and fleece pieces and feature technical details such as taped seams, underarm zip vents and seamless zipper pockets. The Stormtrooper Division is now available at the Reserve store in…Read More

Hey, Hey Hey! Next Saturday marks the first eva ladies' edition of the Dunk Exchange hosted by Kendo LA. In addition to sneakers, lots of ladies streetwear brands will be there selling including MAMA, THE GOODS, CULTIST, TENS, FRESHJIVE and DIME PIECE.…Read More