Referencing has appeared to reach a new level with April77 and there upcoming Fall/Winter collection entitled “We Lived Our Lives in Black.” Influenced by musical expose of Jesus and Mary Chain while paying homage to the mid 80's and early 90's from the British scene which excluded London.…Read More

French Brand 'April77' has launched their own record label, proving their motto "We used to be about music, now we are music" true. The Denim and Fashion label will now release Vinyl A and B Sides from a different band each month, to sit alongside their denim and fashion lines.…Read More

French fashion label APRIL77 have released their Spring/Summer 2008 lookbook, in keeping with their classic style and obvious historic references, this is an outstanding collection, more of which can be viewed online here, along with their current womens collection and stockists list. Thanks to HB for…Read More