With much talk surrounding the upcoming release of the Saucony Shadow 6000, that Alife Rivington Club have construced three impressive colorways including a red, a blue and green version. Exclusively available at Alife Rivington Club from 11am on Saturday June 28th there will also limited pairs made available at Read More

Having seen the preview to this fast becoming a cult followed silhoutte and even more impressive collaboration the Alife Rivington Club designed Asics Gel Lyte III will make its release this Saturday. The simple design really boasts the sneaker and the colours used add something extra…Read More

Alife Rivington Club teams up with Penfield Tech to bring us a windrunner to end all windrunners- ok, not exactly. But this stylish ensemble of streamlined ingenuity can add a much appreciated kick to your fitness wardrobe, that’s assuming you’re going to use these windrunners for a jog. The rest…Read More

Following the success of the release of their collaboration with Asics last year, Alife have put together another collaboration of mass proportions with Alife Rivington Club cementing thier name on this pair of sneakers. Adding this Asics Gel Lyte to a list of collaboration…Read More

We mentioned this ad last week, a new AT&T network TV commercial that uses a sneaker fans day to day need to stay connected to showcase their network, featuring stores like ARC, Motive 807, Solebox and Undftd, well heres the final product.   Read More

Its not the first time Sneaker Culture has hit the mainstream media world, with similar TV ads featuring Greedy Genius earlier this year, Undftd's involvement in Entourage, amongst much more. Its definately taken the next step from those numerous TV news pieces on queues and hysteria surrounding sneaker releases. You…Read More