You might have heard of Pitchfork TV before, but its now live, the 24 hr online music network has launched with some impressive first video’s. In a music industry where being independant is becoming a big drawcard, Pitchfork is a place dedicated to the independants and therefore if donw in the right way could be a big player in the industry itself. "Pitchfork.tv is the first-ever music video channel dedicated to the documentation of independent music. As a visual extension of the music coverage Pitchfork Media has provided for more than a decade, and a means of updating and advancing the music television format, Pitchfork.tv brings you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online." Check it out for yourself. Thanks to GOOD for the heads up.