Level Vodka invited Hussein Chalayan to design The Level Tunnel… With a blog that even chronicles everything from the design and renders - to the building of - and the launch! Also incredible are the specially design blindfold/goggles for the experience, and the gorgeous press release complete with Bach in sheet music form!

“It all started back in 2006. Level Vodka invited star designer Hussein Chalayan to create a pioneering work of art with a focus on taste. He was given completely free rein. The result was The Level Tunnel - a 15 meter long, 5 meter high, traveling installation that captures the essence of Level Vodka. After a mind-blowing journey, the project is now nearing the finish line. The 6th of May 2008, the tunnel will have its world premiere in Mexico City. ” See images of the process, press kit, and final product on the next page!

Thanks to Notcot for the words and images.