What happens when three pioneers of the fashion industry join forces? you get a brand called Beginning Of The End. Dan Payne, the founder of Clarendon; Greg Johnsen the founder of Snafu, co-founder of Gourmet and co-owner of Hall of Fame; and Sean Reveron, the Cultural Engineer for RockersNYC are th individuals who have joined to create this phenomena. Between the three of them, they have a wealth of knowledge and experience in the fashion game and with this venture they plan to give the world refreshing high quality garments, and designs with integrity. Three different people with very different backgrounds and worldviews work together to keep B.O.E fresh and the anitcipation of the first season that draws on early 80’s dancehall imagery could not be any greater. This cut and sew line of tees will hot the finest stores around the globe in September so be sure to hear a lot more here, although you can check out heaps more great news on Beginning Of The End blog which is on another level.