The team based on former professional Danish profile riders who all have made great achievements in Belgium Classics, Tour De France and other pro tour races. Together with other former A-class riders and people from the community the team meets up at 9am in the Gladsaxe in the outskirts of Copenhagen to ride for a few hours. Normally there will be a few sprints and usually it ends with Caffe Latte and killer stories about old battles and chases of the past. A good story can never be told enough times, I sometimes ride with the team so Brian and I made the design with references to the 80's legendary team Cafe Columbia, which one of the riders used to ride for. Actually we did it because we wanted to comment on the hyped trend of biking and fixed gear bikes in particular. We wanted to create and show something that had a real value for us. Biking is the second most important thing to me after my kids and I was born into the tradition with my brother being former pro's and my father riding class-A in Denmark. In every trend you always try to find the source or its origin at a certain time, and by doing this we evealed some of the true values of cycling and presented some of Denmarks proudest riders of the 80's and 90's.

As designers where do you find most your inspiration?

Whatever we find to be natural to be inspired off. I can't say there is a certain source of inspiration to the collection although the silhoutte of the styles may have been defined, we still try to open new doors. In our graohics we are always very attracted by contrasts in various forms and sayings, black and white never goes out of fashion.

How do you feel Wood Wood the clothing brand has progressed, do you think you've gotten better as time has passed, where do you see the line heading?

Right now we are trying to get hold of this big snowball that is rolling faster and faster and getting bigger and bigger. As the whole thing has progressed relatively fast there is a lot of things we need to work on to get better and more effective. I think that we have hit the right vain of what we are doing, and it seems like people like what we are trying to pull. The collection itself is getting very interesting I think, and a bit more edgy and a bit more playfull.

What's next for you guys?

We are in progress of new and very interesting projects, unfortunatly I can't reveal the plans here.

You can view the latest Wood Wood collection here at their site and even buy online. Expect to see more from the discussed Highmath exhibition over the coming days. Thanks to Karl and the Wood Wood crew for their time.