The store carries a large array of brands, and your own brand manages to also find a line between fashion and streetwear, how do you see the two linking together? do you see them as different cultures?

The Wood Wood brand was actually meant to reflect all the brands in the store, not just the clothing, but the books, toys and artwork. In doing so we think we found a genuine niche between street and fashion.

The scene in europe is very different to the states, in your experience what do you feel are the biggest differences and the driving factors behind the differences?

I think its very important for us that we until now we haven't had a design manual or well thought out business plan. We have been taiking advantage of having the opportunity to do both edgy and romantic pieces for the girls and more streety thing for the boys or vice versa. As Europeans are great travellers I think we are well aware of trends in music, design and art from all over the world and by reflecting all these impressions, and using them randomly accross various projects we are capable to reveal a new form of nergy or style.

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