Woodwood is without a doubt one of the most forward moving brands in Street Fashion today, with their latest collection released this week, with their lookbook available to view and also some items available online, and also their involvement in the Highmath exhibition and latest Arkitip issue, we decided to catch up with Karl of the Danish brand to find out a little more about the company make such strong moves. This recent collection featured within this interview is one of my favourite yet from the brand and also my pick as one of the best collections for this coming season.

Tell us about the beginnings of the brand, did the store of brand come first? and what was the initial philosophy behind starting? who was involved?

Magnus, Brian and myself have known each other since we were children. When we started this up in 2002 we honestly didn't have the smallest idea of what we were doing. As many others do we went to New York and got very inspired by the legendary Alife store, the people behind it and the whole vibe around limited products thing that was just taking off at the time. I remember I took photo's of kids sleeping outside the Supreme store just waiting to go in and spend money on these things. With us we had a bag of screen printed t-shirt designs we had done, and we went into some stores and asked if it would be possible to sell them and the people were stoked about our style and a new door suddenly opened up. Then we had a client in New York, our first client ever and there I think we knew what we wanted to create.

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