Rockers NYC has become an icon of the new movements in Streetwear, a genuine lifestyle brand which embraces its own  culture  and educates and informs. Their recent developments leading to their blog itself bein a great source of information and news for Rockers NYC fans and their family, the recent induction of a radio channel, video interviews and their own record label, again further their push towards creating an all emcompassing brand. Then of course theres the tee's, heavily inspired and aesthetically pleasing, they are available all over the world alongside their cut and sew, which is made all in Japan. I caught up with Sean and Marcus to see whats been going on since the last time we spoke and to check out their new line, entitled 'dopethrone' which you can see pictured here as worn by members of the Rockers NYC Family.

For those who aren't familiar with the history of Rockers, when did it start and who's behind the brand?

SR: Yes yes world, Marcus Burrowes, our Creative Director, started RockersNYC in 2002. I came on board as the Cultural Engineer a little while later, after I returned from living in London.

The last few years have seen a huge climb in popularity of the brand, what do you put this down to?

SR: Wow thanx bruv! On the real, we started smoking the best 4:20...Nah, I'm just joking! As a brand and as humans we are growing...the hard work & love from our Operations Manager, Meghan, and our printer, Vector, has really helped us and given our company the infrastructure we need to grow. Also, our Japanese cut & sew wouldn't be what it is without Kota and Chizuru from OWN magazine. From the design tip Marcus is really finding his voice & it seems that the heads are listening to it. I can't front, I'm a total nerd - I'm really into the internet as a tool to spread the energy of RockersNYC. Also, our brand may be based in America, but our goal is to be a part of the global community. Our European tour really helped us connect with our customers out there, and we plan to visit all the countries we sell in. Marcus and I are both very passionate about what we do & what we create, and in the end this translates into the aesthetic of our brand.

Rockers is one brand that really encompasses the lifestyle of the company and people behind it, what's the main philosophy behind Rockers the brand and lifestyle?

SR & MB: RockersNYC is the clashing of the 7s. 1977 was the epicenter of the youth rebellion that continues today. In Jamaica, it started with the Rasta movement… In the UK, it started with the Punk movement…Don Letts brought the two together, DJing dub in punk clubs. Kool Herc brought Jamaica to the Bronx and Hip Hop was born. Reggae and Punk came together in Bob Marley's "Punky Reggae Party," RockersNYC connects Reggae, Punk Rock, Speed Metal, Hip Hop & Rasta because these cultures inspire us with their rebelliousness and intelligence. RockersNYC is about being organic and being ourselves.

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