One thing that sets Pointer apart is that it's a strongly design-led brand - for example the art direction of the website and advertising is pretty unique. What is your approach to that side of things?

By the time you read this the new site should be up and I hope people like it, Hudson-Powell and I tried to come up with something a bit different.

Our approach has always been to do our own thing and to make sure it relates to everything else we do and put out there. It has to look like a complete thought when you stand back and look at it. It is really important to me that Pointer looks like itself and nothing else. There have been a few instances where certain people have really lets say heavily borrowed certain things we have put out there. You all know who you are and thanks for making us look like we know what we are doing. Anyway this is not the time or the place to get into that. Just stay out of my way, you know who you are.

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