Pointer seems to have a more mature aesthetic than a lot of other products in the streetwear market, as did Silas. Is this partly a British thing, or do you think that after the rise of the garish all-over print the industry is now heading in a smarter and more grown-up direction?

First off let me say that what Russell and Sofia did with Silas and the product that they made was without a doubt bloody amazing! They did not limit their influences and both had a great eye for classic design and what looked good and worked. 

Silas did make all over prints and they did it in a way that really worked but they also make spectacular printed silk women’s wear and men’s coats that Stone Island/CP Company would have been happy to put out as their own. I think that a lot of people in the UK, North America and Europe never got to see that product and that is a real shame because those in my opinion were the amazing bits. 

As far as the more clean grown up direction, it was always there, but it has just been slightly overshadowed by the all over prints. If something is hugely popular it usually seems the exact opposite will be next.

I do also believe that being a British brand and living in London does influence you and push you in a more clean direction.  Where NYC had hip hop the UK had Punks (yes NYC had CBGB's, Television, Patti Smith, that is a discussion for another day) vs Skins, Mods vs Rockers, the 1980 Terrence look. All of which are draped in classic looking clothing but worn a specific way.

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