You've got a wide range of stockists, from more independent boutiques like Reed Space and The Three Threads to larger shops. Now that the concept of limited editions is almost completely devalued, what is your approach to production and distribution?

The whole limited edition thing was pretty interesting at the start. But surely that is the nature of a limited edition product, it can’t go on for ever. If you are bringing out 500 limited edition color ways a year surely you have killed the idea of a limited run?

With regards to production, we have never made limited production runs. I would much rather someone come into a store and buy a pair of Pointers and then come back next season and by the exact same pair. Or buy 2 at a time, that is something I have always done, bought 2 of something if I am really into it. Always with shoes. It seems a lot of people myself included are looking for something a little more understated and classic but that still proves you know what you like. There is so much of that Emperor’s New Clothes rubbish going on out there that I would much rather not stand out like a clown covered in day glow.

Distribution has always been quite a mix from hardcore streetwear, ex-casuals, almost high end fashion stores and good shoe shops. It seems that every label Pointer has ever been given has never really stuck or been truly justified. Our policy is whether the store is good at what is does and if they understand Pointer and the product we make.

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