Some other independent shoe brands seem to imitate established styles, as if they were set up just to cash in on a trend. With Pointer I get the impression you'd rather just keep on making the shoes you want to wear regardless of passing fads. Has it been difficult to establish a product-based company in an industry that's often obsessed with branding and trends rather than substance?

To be honest with you that question is hugely flattering, if only one person has noticed that we are trying to do our own thing and are product-based I could stop doing Pointer tomorrow and be really happy.

Fads come and go, trends die as quickly as they were born. Just do your own thing and what feels good to you personally and product wise. I have nothing against fixed wheel bikes, ho-la hoops, break dancing or wearing roller-skates on your hands and your boxer shorts on the outside. But honestly it is the same thing that happened to skateboarding in the late 80's. The people that are really into certain things will still be into them when they are really uncool again and that what makes those people cool in itself. Not being scared to be labelled a nerd or people thinking you are odd. Personally it is way more interesting to me knowing that people think you are uncool and why they feel that way. The only thing I really want, and I think I speak for everyone involved with Pointer, is to look back in 15 years and know that we made classic good looking product from an art direction point of view and a footwear design point of view. 

We make product we really like and I hope there are people out there who like it too.

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