What is the inspiration behind the brand, and how did you go about creating something different to the other shoe companies out there? Do you think that your different backgrounds contribute to this?

I think I touched on this in the last answer. I do feel that all of us coming from different social and geographical back grounds have not only helped us to no end but have also made the overall feel of Pointer what it is today. I was really into the idea of Rose not caring about anything hype related. Matt and Hannah for being really brave with ideas that other brands would have just laughed them out of in meetings. Jethro for taking risks art-wise and just knowing it would be amazing. Nik Taylor for convincing me to take risks. But the two most common ideas/thoughts that really bind us together as friends but also with Pointer is firstly not caring what anyone else thinks about what we do and secondly being able to see through brands and look at it if it is good product or not and good ideas or not.

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