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Nike Rejuven8

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I was in Oregon a few months back, and walking around Nike's WHQ, saw Sandy Bodecker wearing a bright yellow pair of shoes, I didn't recognise, they looked a little like a Presto, and a little like a Zvezdockha, with a Free sole unit, having just seen 3 of my favourite Nike shoes all in one, I immediatley had a new favourite. The Air Rejunen8 is a favourite at Nike too, the product of their talented team in the Innovation kitchen. We take a closer look at the new shoe, launching this month, with a big splash to tke place at this years Olympics.

 

 

AIR REJUVEN8 “A hard day of training should be followed by a day of easy training.” —Bill Bowerman

Designed with an intense focus on comfort and breathability, Nike launches the Air Rejuven8, an innovation that rejuvenates the foot during an athletes day off the field.

Recovery There are three phases to an athlete’s competition cycle – training, competition and recovery. Athletes don’t stop being competitors when they step off the field of play. Recovery and training between contests are just as critical as the competition itself — maybe even more so. All three phases work together to create a more efficient and healthy athlete.

Designed with an intense focus on comfort and breathability, the Air Rejuven8 is specifically geared to be incorporated into an athlete’s days off the field to rejuvenate, repair, rebuild, refresh and restore the foot. Inspired by direct insight that the athlete’s body experiences high wear and tear from training and competition, the soothing aspect of the Air Rejuven8, according to testers, creates an almost a complete lack of sensation on the foot—in a good way.

 


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