Once a company reaches a certain size, how can it 'remain true?'
 
Nike's had a pretty good run working with authentic companies and keeping the people that work for them in the forefront of culture as well as having a really good infrastructure to keep the background going. And Stussy has a similar mechanism.   I don't want to say its church and state but it's definitely a difference between creativity and commerce.  In this corporate world its good to be somewhat organic and just throw out the cards on the table and have some fun.
 
 
 
 

Which Dunk is your favorite?
 
My favorite dunk of all time is still the Michigan one.  I've never really thought that anything that anyone's done has been any better than the first (ones).   I thought that the Haze one was good, I think Futura's done a good one.  I actually like the Stussy ones just because they were a bit more minimal.   There's a bit of a blur with all of them but you know there's been a lot.  I think what's interesting is that out of all the dunks they become like a canvas, its almost like a blank t-shirt, you give it to someone and they do their thing to it and I think its kind of interesting that over and over again people make different decisions on these basic panels.