Name: Jesse Levya.
Age: Thirty-something.
Where you’re from: A little town called Woodland, Oregon.
Where you’re at: Portland, OR.
Occupation: Global Design Director for Nike.

What is your favorite Dunk and why?

I would say the Goldenrods or the Michigan colorway. It’s like what’s the greatest original colorway? What’s the greatest collaboration colorway? What’s the greatest SB colorway? The Dunk is now so many personalities it’s hard to say which is my favorite Dunk. But any of the original Be True to Your School colors will probably always be my favorite  Dunks.

How does “Be True to Your School” apply to your work on the Dunk?

I’m a really big basketball geek so I remember watching all of those guys in Sports Illustrated and Derrick Coleman–when he was wearing them at Syracuse–I thought that was insane. I just remember going, “what are those shoes?!” There are so many crazy things happening with the Dunk, what if the creative direction for the season is just going
back to the original “Be True to your school?” Let’s look at what they did back in the day and figure out how to make a few little tweaks but really stay true to that.

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