New Era has launched its European NE|SESSIONS project, which sees artists, designers and industry figures invited to design a one-off piece of headwear. Here at Slam X Hype we've asked a few of the designers to explain the concept behind the caps they've created.

This is an artist showcase rather than a commercial project, with each designer creating a unique 59Fifty for exhibition in the UK, France and Germany. The exhibiition is currently on show at the European Flagship store in Brewer Street, London, and the French and German pieces will be exhibited in New Era’s next flagship stores due to open in the respective countries in early Spring 2008.

The designs by Karen Jane, Jack Peñate and Tim & Barry have been made into 12 limited edition pieces to be sold at the London flagship store, with 100% profits going to a charity of the designer’s choice.

The list of designers reads like a who's who of the fashion, music and art worlds: customiser Nash Money, designer Mark Ward, tattoo artist Charlie Shazer, C-Law (Crooked Tongues), Karen Jane (Not Bad For a Girl), Remi Kabaka (Lazarides Gallery), Jean-Charles de Casetelbajac, skateboarder Danny Wainwright, Mel Beatz, photographer Armen, Nadege (Colette), and Pedro Winter (Ed Banger). The second phase of designs came from musician Jack Peñate, street magician Dynamo, grime photographers Tim&Barry, Bruno Collin (WAD Magazine), French DJs Little Mike and Crazy B and German actor Max Von Thun.

Feature by Will

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