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Leah McSweeney Interview

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I remember speaking to you when MOB was still very new, things have grown enormously, tell us about the start.. how did it all kick off?

Sitting on my stoop of my old apartment on Spring St. Talking shit and being bored, we came up with doing a tee shirt line. It just clicked and made sense. All our guy friends were doing it so why not us? Give something fresh for the ladies to rock. I didn't even have to do much for it to catch on. I think it was something the "scene" needed. Because people too to it right away. All I did was photograph my friends wearing the tees on my block and that's all it took. It's so funny cus I know mad people who start up brands put so much thought into how they are gonna do it. Business plans and marketing bullshit. We did pretty much the opposite. We didn't plan anything...we kept it real from day one and that is why I love MOB.

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