SXH: If Hollywood were to do the Josh Rubin Story who would play you and why?
SXH: Print and Online media are drastically different, what in your opinion are the main benefits and disadvantages of online media? In the future will CH be in print?
JR: Print has a tactile value that just feels good to the hand and the soul. I don’t ever see that going away. Online has immediacy. We see something and can have it in front of our readers within minutes. You can’t do that in print. Additionally, online we have the ability to get our like-minded readers communicating with each other. We actually don’t do that right now, but it might be coming in the future...
SXH: Do you have any regrets?
JR: Honestly, the name Cool Hunting. It’s so loaded. We’ve almost rebranded a dozen times, now. We actually registered http://www.coolhuntingisover.com !
SXH: Would you indulge us with your favorites?
JR: Sure. Picking just one for each isn’t easy, though...
Artist: Anthony Goicolea
Restaurant: Zuni Cafe (San Francisco)
Museum: New Museum (New York)
Hotel: One Aldwich (London)
Tech Gadget: My hacked iPhone
Clothing Designer: Tim Hamilton
Retail Store: Base (Miami)
Alcoholic beverage: Tito’s Vodka
Non-Alcoholic Beverage: Green Tea
Country/City: NYC
Music Act: Fischerspooner
Architect: John Lautner
Website (other then CH): we-make-money-not-art.com
Airline: Braniff
You can check out Cool Hunting daily of course, even check through their extensive archives. Slam X Hype thanks Josh Rubin for his time and inspiration.