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SXH: How has the PODCAST changed Coolhunting.com?

JR: For the better! There are stories we want to tell that are better served by video than by written words and still images. It’s awesome to have this additional outlet for sharing what we find. Of course, we’re big on production value. But besides being satisfying it has paid off—we won a Webby award for the video series and have licensed episodes to other media outlets, like CurrentTV for example.


SXH: What category of Hunting do you most like… Music? Art? Tech? Design? Etc?

JR: I design user interfaces. I’m kind of a geek. I get most excited about the intersection of design and tech. That usually means I’m finding gadgets and websites, but it also applies to art and apparel. 

 

 

 

SXH: Has the philosophy changed since numerous sites have come into the market?

JR: It was distracting, at first. My instinct was to be competitive. But then I remembered why I started the site and now we just do our thing.


SXH:  Taking a step back… how has the world changed since you started the site?  Is your target audience the same?  How has it changed if at all?

JR: Surprisingly, our audience hasn't changed much. We just did our annual survey and it turns out our readers are still smart, urban-dwelling creative professionals looking for a quick inspiration break during the work day. 

 

 

 

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