Thinking of it this way, more on a one-to-one level. When you talk about noise and meaningless messages, how many of people’s daily social interactions are truly meaningful? How many have real deep substance, rather than just being the reverberation of our own internal noise, be that noise anxiety, fear, pride, or just looking good; self-aggrandisement. It seems to me that perhaps the media just amplifies this, the background noise that’s always part of the way we live?

Perhaps. Yeah, that’s a good point. But how come there are those extraordinary cases where artists do their own thing? What compels Swoon to post her pieces?

Maybe it's because they are an extraordinary case.

Perhaps they are, but that’s what interests me. That’s what gives me hope. And I wish that more people took more risks and went outdoors and turned off their TVs and made their own thing.

And it’s good to have something like The Run Up, or any document where artists can actually speak for themselves, and you can see that they’re living in the same world with the same problems, and relating to people in ways that we too can adopt. And that’s inspiring.

Yeah. And the thing that I was really psyched about doing The Run Up- it’s completely all in their own words. There’s no narration, there’s no off camera guy going, ‘And he’s worked in this studio for 20 years...’

Anything other then their words is just noise. It’s unnecessary elaboration.

Yeah. It’s straight, direct, hopefully communicative. My job on that was to accentuate everybody’s personality or to bring out the emotional content in their work in some way.� But I’m not there. I don’t want to have any hand or authorship in this. It’s not about me. I’m happy that my name’s on the cover with Joey’s, it’s kind of like ‘oh cool, validation. We did that!’. But it’s not a Shaun Roberts Joey Garfield kind of thing. It’s by us. But it’s all about them. I love that, and that’s how it should be. I want everyone’s voices to be distinct. And that’s why we chose the vignette structure. Suits DVD anyway. Hard to screen all at once, but that’s a conscious decision.

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