People sometimes talk about 'streetwear' and street culture like it's four years old. You've been pushing BLANK around since the early to mid 90's. What was it like starting up a streetwear brand a decade ago? The market has obviously exploded, but do you think the way people consume and relate to the product has changed much deep down?

I guess when we started in '95 there wasn’t really much else, It was an advantage, and in a lot of ways a disadvantage.  I mean people were really into it, the only problem was the retail base wasn’t strong. So we really went into the first 5 years kinda blind , seeing what would work and what wouldn’t, but all the while still doing what we liked. I mean we couldnt really ' design for a market 'cause it didn’t really exist .. As far as people responding to product I think it's pretty much the same then as it is now , if it looks good people will get with it ..

What brands were you looking up to back when you began, and what brands do you look up to now? Have your tastes and style changed much?

Here's a quick break of the years:
Early 90's I was into Sergio Tacchini , Champion , Lecoste .
Mid 90's - Xlarge,   
Late 90's - Supreme
Early 2000's - Pringle , PAM
2007's - w)taps, Rittenhouse

Hmm , I am not sure what this says about my tastes?