Also, the concept and philosophy behind Nimnim and where that name came from?

Nimnim is a new language from the planet of nim. That  is all i can say on that at this time.


We often talk about geographical differences within Streetwear with particular reference to say, Japan Vs US, or Europe Vs US, being involved with 2 stores within the US but in very different areas how do you see the differences developing?

In chicago you really get the elements and the seasons, so the style is far different than Hawaii, Sweaters, Outerwear, etc. In hawaii 80 degrees and sunny all day everyday so a triple goose is rough to pull off. The climate is the biggest difference and influence between the two markets. As far as how the markets are developing kids in Hawaii are wearing just as tight pants as in chicago, there on par.

Both Kicks/HI and St Alfred have been involved in a number of exciting colabs with big name companies and artists of late, what have been some of  your favourites?

The Sig Zane project with Converse for sure. But trust me we got more.

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