Kicks/HI, St Alfred and Bittersweet are some of the most famous names in Streetwear today, Ian Ginoza is one man behind all those names, and alongside the release of his newest Bittersweet collection, we took the chance to take a peak at the line and speak with Ian about all his projects and history.

How did you first become involved in Streetwear?

I first got involved with the streetwear market when we opened Kicks/HI in 2001.

And how did you end up in your current roles at St  Alfred and Kicks/HI?

Prior to opening the doors I was the design director for Ipath footwear and Venture trucks living in SF. Huf and I would talk about opening sneaker doors and building a brand, I wanted to do it back in Hawaii and  Huf was going to do it in SF,that was over 7 years ago now.


Explain the philosophy behind Bittersweet?

Bitter and sweet, such is my life. Not all good but Not all bad. Bittersweet is a direct communication of my interests, humor, mood all of that, from both sides of the spectrum. It is really the most personable entity that i am involved with, " Return to Original Life " a Bittersweet mantra, in the short get back to being you.

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