These thought processes are evident in my designs and their messages.  

It began as an obsessive-compulsive order to have control of all our works and hand-making them made that possible. It just then went into the direction of passion and craft over commerce. The idea resonated till today and we’re still very comfortable with and proudly pulling screens, cutting labels and stitching at the level we’re at. All hand-work with each garment is done by us one at a time, all labels are individually made, cut and sewn, various packaging is hand-made, screens have to be washed often in between screening to maintain quality of print, it’s a very long and tiring process to be making so many garments individually but it is well worth it.

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