SXH: How was it working with Crooked Tongues? Where do you see CT’s presence in the market?
C-LAW: It was cool, I was there right from the beginning with Russ and Chris (Diggers With Gratitude), then came people like Kahma (Clique N Move / TMI), A-Cyde (Nike / TMI), No Remorse (Tenderloin) and then you have the second generation of lads who run it now like Charlie and Gary – top blokes. My role was that of all the design for the site, along with Spinemagazine and all the other Unorthodox Styles projects. I was Creative Director, so when we came to do all the Co-Labs, I would lead the designs, although we all gave input.
SXH: For all that don’t know C-Law was the genius behind the Green/White/Gray colorway on the original Crooked Tongues 576. What was your inspiration behind the design and what ideas did you scrap to get to that one?
C-LAW: That one was there from the start pretty much, there were other shoes that got dropped and we ended up with the 4 that came out. When we worked on that project we were pretty restricted to what the lads had in the factory at the time, it was a question of take the train to Penrith (near Scotland) spend the day walking up and down the aisles of leather roles and just doing it on the spot, very hands on with print outs of CADS and just writing on them what we wanted.
SXH: Looking at the US and Uk markets what similarities do you see and what differences?
C-LAW: There is a big difference in taste I would say for sure, what UK heads like, some US heads wouldn’t, although we tend to like what the US likes apart from all the newer basketball styles and Jordan 6,4,5’s. The UK has a strong following for the 3–Stripes way beyond the hip-hop connection, that definitely sets us apart, and it’s not some sleek euro style either, It surprises me how much US heads don’t actually know about UK culture, streetwear history and style.
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