AB: The Autumn/Winter 07-08 book is entitled ' Dissertation on Geographical Relevance in Rational Product Development ' - what does this mean?

HN: Every season we have different development themes that help organize the thought-process behind each collection's product. We thought it would be interesting to examine how people re-appropriate clothing or footwear to fit with necessities in their lifestyles, despite the originally intended purpose of the designs. For example, in the city it's not uncommon to see people wearing mountaineering gear, hiking boots, etc., so we thought we'd try to play off these re-appropriations and design Visvim product which could function in very intense conditions while not looking out-of-place in an urban environment.

AB: The Book is a very impressive and must take alot of time to put together, when did you first start working on this latest release?

HN: Every season when we start creating our collection, we simultaneously start creating the catalog; 250 pages later, the catalog starts feeling more like a book than just simply a catalog...

AB: Often within Fashion Design and Production, there can be delays, and even change of direction throughout the process, the Book must take almost as much time as the design and production process, how do you manage to put it all together and also ensure its accurate come the time of release?

HN: Well, as a Creative Director it's my job to keep things focused and to keep people communicating throughout the entire developmental process, not only with the making of our Dissertations but with the making of the product. We work as a team, so it's important we all speak the same language to reach the same goal. For the catalog, its sole intent is to support the product, so we try not to give it too much identity. It should only be a platform to introduce and display our product. We try to make our catalogs beautiful, but only beautiful together with the product and only a medium for that purpose.