+41 have played a pivotal role in the scene not only in Europe but around the world in recent years. The design company based in Switzerland work on many mediums and really made a move when they produced the famous Chocolate sneakers, the rest you could say is history. We caught up with Phillipe from +41 to talk more about the group of designers inspiration and what they are working on as we speak...

Can you please describe your motivation was to become a designer?

For my part it has always been a wish and a natural thing, maybe due to the fact that my grandfather was a graphic designer, my grandmother a photographer, my father a photographer, his sister a graphic designer and my mother went to the same art school as my father (the same school than my wife did) I have been into art and design since day one, I have always been drawing etc

How did +41 start and how did the name +41 come about?

First of all +41 is the name of a small brand which is comprimised of graphic designers: Laurence Jaccottet, Ivan Liechti and me, so we are first of all graphic designers working under the name of //DIY (Do It Yourself). We started +41 as a mandat, a guy asked us to create our own brand and he was supposed to support the product and the all financial part, that ended before the first collection came out so we split and kept going on, on our own. +41 is the switzerland international dialling code.

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