We just released four new styles available now at http://shop.theofficialbrand.com and simultaneously at our premium stockists worldwide. These styles release from our One-Time Drop program, so they will never be re-produced in these colorways and are in limited numbers. The Fuckers (2 colorways): These premium fitted hats capture all the…Read More

Available now at http://shop.theofficialbrand.com and Official's premium stockists.Read More

Here is a preview of an upcoming style, set for a Fall 08 delivery. The letters are black/charcoal reflective 3M applique, shown here on an autumn plaid. More colorways to come…Read More

The Neu Royal Regiment of Artillery, also known as the Neu Gunners is a series of hats from Official® acutely aimed at supplying our soldiers in the field with the classic fabric flips that attracted them to Official’s approach to the fitted hat in the first place. Limited to…Read More

As part of our running feature called "Top Shop" we have showcased a new premium Official stockist, Legacy. Legacy is a new storefront in Hermosa Beach from the minds of the good people at Become Fitted. Legacy incorporates a vintage BMX aesthetic with some of the…Read More

// One-Time Drop // Molotov cocktails are one of the most notorious weapons used by rioters and rebel groups in street clashes.  Molotovs represent the collective passion of individuals who fight for what they believe in no matter the oppression and do it with some DIY ethos.  This much anticipated…Read More

Go to the Official Blizog and answer the trivia question correctly to receive a code for a 30% discount on all fitteds from the Official Online Store. http://shop.theofficialbrand.com Read More

Official's Will Skate for Money Contest jumped off yesterday at Southside Park in Sacramento. Some dope tricks went down and overall it was a really great time. We will be announcing the winners and releasing photo galleries, sequences, and video clips all week long so be sure to keep checking…Read More

Official is featured in the April issue of Format Magazine. The feature includes an interview and photos detailing Official's directives and inspirations. Official takes the opportunity to drop quotes like, "It’s just taking something that is socially obstructive and celebrating it. Everybody is a fucker but only…Read More

URB magazine in production with KDU recently released a series of interviews from the January Bread & Butter tradeshow in Barcelona. Jason from Official spits fire for his interview, check it out here. There are also interviews with Martin Magielka / Untitled, Wes / Footpatrol, Richard Vaughn / Triumvir, Angel…Read More