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EDDI (ADFUNTURE)
March 2008
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2008
2007

Biography

Born in Hong Kong back in 1976. Moved to Shanghai after 15 years of life enjoyment in Toronto. Created the designer lifestyle company adFunture in 2002, and has been working with different artists to cook up environmental-unfriendly products ever since!

www.adfunture.com


Blogs

"I Can't Brake"


Posted by Eddi (adFunture) on March 30, 2008 9:32 AM | Email


Yesterday, traffic was seriously affected near Ric's Phantaci Store in Taipei.  In front of the store, there were over 50 fixed gear bikers hanging around for the party dubbed "I Can't Brake" hosted by Ric and his Phantaci crew.   I'm no rider myself, so I was interested in the riders enjoy this sport first hand.  I also found it interesting that Phantaci put together the event.  Since fixed gear has became a heat wave on the culture, companies (especially some corporates) are trying to tab into it and use fixed bike culture to up boost their own "street cred".  Ric was not one of those candy asses who tried to "tab in", he truly enjoys riding, he simply used his Phantaci platform to bring all those people together.  The event was FOR the riders, for those who truly live it.  As authentic as it gets, peeps.  Ric, thank you. 

 

The road wasn't officially sealed off, but who cares...

 

Photos: Kenlu

 



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Tagged: fixed gear, phantaci, taipei





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