Drank lots of vodka here this past weekend as 42Below Vodka helped Ying Yang Bar celebrated its 11th anniversary.  The 2-levels bar were filled with friends and long-time customers of the bar and its owner, in the background was some great music as well. 

The 42Below vodka brand has been doing some interesting things in terms of promoting lifestyle in Shanghai.  While other brands are trying to be as visible as possible, the 42Below team is trying to be subtled and keeping it tight. 

From the looks of the guests that night, they did something right. 

Congrats to Kenny and the 42Below crew.  Happy birthday!