There you have it, this is probably one of the best PR stunts Kremlin has done in a while. List of runner ups and articles here and here

No one is born with a stare like Vladimir Putin's. The Russian President's pale blue eyes are so cool, so devoid of emotion that the stare must have begun as an affect, the gesture of someone who understood that power might be achieved by the suppression of ordinary needs, like blinking. The affect is now seamless, which makes talking to the Russian President not just exhausting but often chilling. It's a gaze that says, I'm in charge.