According to research the more succesful and returned to blogs
are 10% mystery, 10% humour and 80% truth, just kidding , thats a total lie.. But one thing that good posters do well is create  dialogue. Naturally the best way to do that is with COMMENTS and the sooner SXH get them up and running the better.

I just read  Naked Conversations which is essentially about blogs and how they create a bridge between a company or product and it's consumer. Direct feedback from consumers speeds things up, products that don't work can be removed, advertising that doesn't quite hit the mark can be adjusted and bad ideas can get binned before even going to market.
What is interesting is the chapter about companies who set up fake  blogs - written as if by a consumer but posting positive messages about the brand and how quickly real consumers were able to determine that was the case and be turned off of that brand.
In the streetwear, art, music, creative world within which we operate the lines are slighty blurred. As an artist you are your own brand so slightly new rules would apply, what we are dealing with here is The Commerce of Personality™. I believe that is what we all want, wether through consumption or output, everybody eludes to personality, uniqueness and ultimately authenticity. Authenticity is a driving factor  in fashion, its what keeps the seasons rolling over. As new (fashion forward)  looks are created, usually accidentally by individuals trying to avoid trends, then trend spotters connect up these loose ideas and group them together into a TREND. The faster these trends are put into lines by brands then the quicker consumers can pick up on them until the original idea (say wearing suede lowtops while everyone else is wearing leather hi-top sneakers) becomes a fashion in itself. Once the trends hits, brands are commercially obliged to go with it, putting out more and more variations on the same theme until it runs its course and consumers are ready for the next thing.

About a year ago a fashion editor from a magazine was asking me about what the future of sneakers and what I thought would be happening  next, when I said boating shoes she pretty much spatout her latte with laughter.
Right now we are seeing the (for want of a relevent fashion term) preppy look coming at us from left right and centre. If Jesus had an ownbrand he would be bringing out block color polo shirts, madras check beach shorts and a line of with a twist boating inspired shoes right now. But what is the value in indi-brands who have carved a niche suddenly wanting to become trend complient? If you really want a pastel Polo you go the source RL or Lacoste and get the real thing - authenticity.
There is alot of talk about the resurgence of GAP right now, however the last time Gap was strong in England was in the early 90's when the preppy look was last IN right before grunge delivered a severe blow to fashion industry which suddenly took the biggest uturn in design outlook and have to rethink its output overnight.

If I were an American academic I would probably insert a graph
or pi-chart type thing here.

Streetwear is boutique driven, the thrill of discovering a small indi shop or brand that has just the right thing/brand/atmosphere/exclusivity that exemplifies your individuality is always possible.
It is down to forward thinking stores and brands to actually hold back, rather than put everything out on the net (especially before it is beyond a linedrawing) rather than make everything available online, in order to appeal to the fashion forward and build a loyal client now and in the future may just be in keeping a few secrets.

S1