Its amazing how the cultural horizon, balances on the change of a date.
From december 31st, 2007 the clock ticked over, a few fireworks
later  we are into January 1st, in the exhalation of a breath we are into the year
2008 and suddenly demanding the aesthetics, gadgetry, terminology, cloth and footwear to prove it. It also reminds us we are another year older, however the older
I get, the more I realise how the initial instincts I had as
a thrillseaking teenager really shaped the aesthietic principles I harbor  today.

And the only things that really change are the modes of application for those ideas.
There is no coincidense in fashion. By its very nature it is about being visually and
culturally peerCohesive.

At last in 2008 it feels as though we are holidaying on a beach called Streetwear. I am convinced that the power of the internet sites that promote streetwear actually encourage the types or products and collaboration that would not have been thought about in the days of selling off linesheets and trade stands.
After years of steep incline in developement and stylistic innovation from a handfull of skaters and graffiti artists starting clothing lines evolving into full blown fashion companies. However, we are now in an era when people are starting brands just to start a brand as appose to having a genuinely rooted aesthetic.
As long as we stay sunning ourselves in self regarding congratulatory projects then the waves of collaborative, reissue, limited edition, cut and sew, fitted gold this and that are just gonna keep washing over us.
There are always going to be a handfull of originators who manage to paddle out beyond the breakers , but on the whole it's just shallow waters.
So what about fast forwarding to January 1st, 2009, what do you want to see in the market place then? What will you be wearing then - why not make it now.
 Look forward to January 2010 how important was the super ltd this or that we created today, how loud was the hype, what impact are you having on the visual, cultural, economic, eco-landscape.

Yesterday is already history, so howcan we commemorate the legacy of this consumption.
How about a streetwear gapyear, instead of making product - why dont we all just spend the next 12 months  reading, skating, going to gigs, burning rubber,having fun, appreciate the sun and people we love....
when we come back in 12 months time this whole giddy merry-go-round called fashion will still be in effect, still hoovering up legitamte corners of private culture or playful endevour and bunging it on a teeshirt, rebranding  the unmentionable, courting netspace, yacking into its blackberry and shelving the far-east produced garms of it's dollarbill gotten gains.

Since we are naturally boutiqueDriven surely there is no actual need to adhere to the traditional seasons, which innevitably create production issues, overseas factories, delivery and transport issues, and ultimately environmental impact.
The power of the internet is such these days that the whole model of the trade show even is becoming redundant. If you have a range of any sort of depth, how many orders can you take realistically in a single weekend in Barcelona or Vegas? - definately not enough to justify the huge expense of the stand, staff, hotels, hospitality not to mention the accumulated airmiles clocked up by everyone
converging in these places four times a year.

is it time to pull the bandWagon over for a full service?
or are we going to wait until they invent a sport called clothes mountain boarding?

[S1]