Come to think of it.. I don't think many of you on SlamXHype know who I am so I'll briefly give a summary of who, what, why, etc..

I started blogging back in 1995 with a little site called Caffemocha.com. When that died, I started Fatlace in 1999 and continued to push it with the opening of a new store, The Fatlace Store, right in the center of Japantown in San Francisco. Working in top Agencies around the world for the last 8 years, I was recently asked to help lead the digital charge for a new brand at Nike. With a new opportunity like this, picking and choosing what to work on, who to work with and when to do it is always the number one thing on my mind. With that in mind, Fatlace.com is still a part of me while "The Fatlace Store" is with the people I trust.

What you'll find here... Random thoughts and photos, new product design, my racing car projects, and family. Heres a photo of Brooklyn enjoying her 2nd Birthday and a photo of me drifting in my S14 earlier this year.