20s N 10s is a new label coming out of Melbourne Australia, headed by my boy Ben Totty.

Above a photo of a drunken home tatoo Ben got on his thumbs to celebrate the birth of the label.

More images from the first range below. Not only does this label have a dope sense of humor, its also super fresh...

I First Ben Totty, sitting on a train heading out to Prahran to hustle some T-shirts into Evolve. This was way back, about 4 maybe 5 years ago, it turned out he was doing some fashion course with my girl and we got talking.

According to him, he thought I was cold towards him as ice, something at the time he attributed to me thinking, “whose this dude hanging out with my bird?” And if I’d any idea of what sort of player he is, I’d probably would have had good reason to think it.

But in the years since that day, he’s learnt that I’m just staunch by default and I’ve learnt that he’s an absolute legend / talented businessman.

So when I got news that Ben, Janaka (one of most interesting minds I’ve ever rapped with) and Radio (a dope Melbourne writer of significant skill) had a label in the works you can understand that I was pretty excited. It’s a formula for greatness.

Last Thursday Ben dropped in with the first batch of prints. And I’m glad to say that it looks like 20’s N 10’s is set to be the biggest things to come out of Melbourne, straight up.

We’re all going to watch this brand take over, couldn’t happen to a better group to guys.

Check out how mad the swing tag it.

Its all up on nice here