Yes, when it suits it is ok, & when it is not…then what?

I was mailed a link to an article on MURKETING.COM today about the label ‘MIKE’.

You all know MIKE & are probably a fan, & appreciate what it is trying to do…but NIKE has sent a Cease & Desist to MIKE…2 years after the label was Born…2 years…so why now…why?

I appreciate that NIKE must be seen to be stopping all the counterfeiters, but what determines the criteria needed to make NIKE hit you with a C&D.

Through the discussions I have had this morning with people about this topic, it seems that there is a lot going on…

NIKE has been using us for Inspiration for Years…& they appease us with Free Sneakers, a bit of Cash for a Project etc…but the amount of Design Inspiration that the internal team gets from one project is crazy…so it is OK to get us to do a Ltd Ed Item, then take ideas from it for Future Projects…where do we get a chance to send a C&D to the big boys?

& Then if you do & get in there with a legal complaint, you never hear about it as everything is settled on the QT…such is the way of things. So why is OK for NIKE to use Ideas & we not?

More to the point let us look at another Label…FOOT SOLDIER…do not get me wrong, I have known Nigo for more than 10 years & have a whole heap of respect for him, but my question is to the SWOOSH. Where is the FS C&D, will it ever come, I think not…

So what, the Higher the Profile, the more it is ok for this to happen…must be.

Why?

This is a debate that I would like to continue further & get on to as many blogs & forums as possible…I want see, read all your views.

Be Well & to coin a phrase from the Swoosh…Be True