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LE MESSIE
May 2008
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Biography

Le Messie is Founder and Creative Director of FALSE, FALSE Sounds,
FALSE Design & The Black Watch Co.

www.wearefalse.com


Blogs

Concious Consumption


Posted by Le Messie on May 07, 2008 11:39 PM | Email


Amanda pointed out to me this morning an article on AnyOne Girl through Vogue.UK on Vivienne Westwood's impassioned Manifesto: Active Resistance to Propaganda:

 

With Peaches Geldof taking the role of Alice in Wonderland and Westwood herself as the narrator, the one-hour session saw the designer encouraging the audience to “question everything”, via a fantastical script referencing some of the world’s greatest creatives and thinkers, from Aristotle to Picasso.


With her push behind the idea of the text to be that humanity should stop being intent on “the latest thing” and search for something deeper she said “ We’ve all got to wear something, I suppose. So my advice would be to buy quality. Choose well. I think there’s a certain status in seeing someone wearing the same thing over and over again.”

 

I applaud Madame Westwood's gutsy frontline role of resistance in the fashion world, contradicting the very essense of what fashion in itself has taught us and instilled in our consuming habitual nature. FALSE has been a long time militant advocate of quality over quantity, concious consuming and ethical production. Seeing a figure such as Madame herself push towards this is much and eye opener and a sign of things to come in our industry. Consumers are beginning to pick-up on the illusions & fallacy and beggining to create a more realistic individual nature not choosing to believe in the propaganda/advertisements/magazine todo's/to-get's or in our industry what we call Hype.

 

Following on with concious consumption and quality over quantity i stumbled not too long ago on a new documentary circulating the internet titled "The Story Of Stuff" with Annie Leonard. At the end of the day we're consumers wether we like it or not, but i feel knowing the whole truth will help us become better consumers, as Madame Westwood said "So my advice would be to buy quality. Choose well."

  

 

 

  

Adam has been working with me on a very indepth interview piece for FALSE which touch on areas in like with this blog piece which should be up over the next few weeks.



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Tagged: annie leonard, choice, conscious, false, le messie, quality, story of stuff, vivienne westwood





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