Early 2003, in New York City, Serum Versus Venom™ (SVSV™) was born out of conversations about design and consumption between David Gensler and Christopher Bevans. Our goal was to first understand the origins of real value and then produce a brand that defined luxury in the modern age. We felt that to produce a modern luxury brand it was essential to root it in utilitarian traditions and craft. Before SVSV took the form of any actual products, a carefully conceived philosophical framework was developed - this ideology was named Futurecraft™. This newly developed philosophy serves as a set of “laws” which dictates how we design, run our company and develop our brand. In short, Futurecraft™ is about taking that which is old (knowledge, craft, values) and colliding it with that which is state of the art. Futurecraft™ is the embrace of the significance of time - understanding that value can never be rushed. Over the years, these values have fueled and continue to fuel the growth of SVSV™, The KDU™, and related brands.

We have been blessed to work with some of the best designers, artists and creative professionals building the SVSV™ brand. In early 2007, the decision was made to expand SVSV™, launching Futurecraft™ as a stand alone brand that is dedicated to helping people and the environment. As we plan to debut our new brand at market we have learned that past members of our team have committed a great fraud against us. These cowards have attempted to plagiarize our entire brand, designs, language and imagery. They have deceived and defrauded the press, retailers and the design community as a whole. Rather than give anymore attention to these frauds, we would rather thank our friends and the community that have and continue to support us.

True creativity is about pushing boundaries, breaking rules and reinventing, but it should never involve breaking the law and stealing at the expense of others. If you can not stand on your own creative ideas, you do not deserve to call yourself a designer and have no place in the global creative community.

Time rights all wrongs, eventually frauds are seen for what they truly are.

We will defend what is rightfully ours.

Sincerely with respect,

The SVSV™ // Futurecraft™ team.