Design studio Accept and Proceed have teamed up with Nike to produce some electrifying illustrations for some of the most innovative sneakers seen. “We were approached by Nike’s Head of European Footwear, Andre Doxey, in January 2007,” explains A&P’s David Johnston, “with a view to starting a discussion on how we might help generate ideas and designs which could tell stories through iconic pieces of Nike footwear. Most of the themes that we came up with celebrated the innovation and technology found within Nike’s footwear products. Some of the themes of these stories were; Seduced by Innovation and Recognise the original. As well as creating designs and illustrations for application to the product ourselves, we also selected and art directed third party creatives to help tell these stories – including Steven Wilson, Jon Burgerman, Oliver Hibert and Andy Forshaw." We can be sure the work from Accept and Proceed which has just begun to hit the surface will raise pulses in the coming months.

I am definitely head over heels about this creation from Steve Wilson, a shark inspired piece of artwork that has been featured on a Air Max TN Free hybrid model take a closer look at a video on Creative Review.