Sony have put together another commercial of mass proportions , this time with foam the centre of attention shot in Miami, Florida. The advert which have previeweed here, entitled 'Foam City', involves the Downtown area of the city being transformed into a foam-filled wonderland with whole streets full of foam and bubbles. The world's largest foam machine has been built especially for the ad, with over two million litres of foam being produced every minute. The 'stars' of the shoot are genuine Miami citizens who were invited to enter the 'Foam City' whilst the cameras capture their every reaction to their new surroundings. The inhabitants of Foam City are able to capture every single moment using a selection of Sony's Cyber-shot, Handycam and a cameras and all the images taken over the course of the shoot will be uploaded to an online database allowing people to not only re-live their own experiences but also share them with others. To provide further insight into the uniqueness of the Foam City experience, a documentary team has picked a variety of different groups and individuals to follow, including a Miami family recording their time at the shoot and their responses to the extraordinary environment.

Sony has turned to the same creative team behind the popular series of BRAVIA adverts – the 'Balls', 'Paint' and 'Play-Doh' trilogy - advertising agency Fallon London, for the shoot, which is being helmed by renowned director Simon Ratigan for this ad showcasing the latest Handycam and Cyber-shot range. The foam theme is being used across all digital imaging advertising activity, and, there will be product specific ads appearing in addition to the main advert - focusing on the different technologies of the new ranges. The a advert, for example, will focus on the challenge of capturing the perfect bubble.

The much talked about and highly anticipated commercial can now be seen in complete online at Sony, so take a look for some worthwhile viewing.